Step 3 Find the best Niche for your Online Business or Blog

In this article, we will learn how to find the right niche for your blog or business.

But earlier, there are two reasons why this is important:

First, if you choose a niche (or not focused in 1 niche) then your blog will not be able to flourish.

May be hell, but couldn't produce.

The second error, choose the niche will lead the process of content creation so it feels heavy. We are so lazy to make content.

And we so can't make quality content.

(which has been incorrectly select the niche certainly agree)

Therefore, if you want to create a successful blog, this guide is the first time you should read.

Let's get started.

Because of some form of online business is also starting from the niche, and the concept is similar, then this guide can also you use for business.

There are 3 things that we discuss in this article:

1. A consideration in choosing a niche

2. How to determine the niche that's right for you

3. How to do niche differentiation

A consideration in choosing a Niche

There are people who say it should select a niche based on your interests and abilities, some say interest is not important provided that its potential is great.

Which is true?

Both of them.

Both are true and can be used as a guide.

But it's human. Maybe a suggestion of the A match for the B but not suitable for the C.

To that end, let us discuss first the various reasoning so that you can know which is most appropriate for your own.

Oh yes, there are tasks you can do:

For any consideration, please write 5-10 niche that you feel fits with consideration.

1. why a blogger newbie should follow his own

I am this kind of person who always suggested so that new bloggers choose areas he considers interesting.

But there are many experts who disagree.

They said that they themselves had many blogs in a similar topic once they don't understand, but could produce tens-hundreds of millions per month.

It is true, is not wrong ...

... but there is one problem:

They were people who had already experienced.

They already understand the ins and outs of blogging and how to develop it.

While a beginner?

Do not know how to create good content, not to know how to develop the blog, do not know anything. Especially if do not want come out fees (to pay the author).

Blogging that takes dedication.

If the bloggers are not interested with the subject, he would quickly get bored.

In addition, because the blog content must be of high quality, then you must want to learn your chosen niche. Means you are going to learn two things at once, learn blogging and learning nichenya.

(and also learn things that we don't like it tough)

There is 1 reason again:

Contents of this blogging world people who are really enthusiastic towards the nichenya respectively. If you are not interested, it will be hard to compete.

But don't think of interest as an obstacle.

Thus it was tasty the blogging world because we can get income by writing things that we are interested in.

Unpalatable what try?

Now, this is your assignment:

Ignore potential profits, ignore your ability now, please make a list of things that interest you. A minimum of 10.

If confused, this pancingannya:

Think about your daily routine, what activities are most of you been waiting for?
What are the activities that most never get you bored?
What is the thing that always appear in your life since many years ago?
Clubs/forums/groups/organizations are what you follow?

10 it seems like a lot, but it's actually a little bit. Many people are not aware of their own interest.

Again, don't think earning potential and your abilities, create just as many. Even that seems ridiculous though.

In the second stage later will be our analysis again.

For example, if you are still in school time in class like drawing cartoons without regard to bu teachers who are teaching, then it includes the interest.

Or if you like to play games on Android/iPhone, it also can.

2. The relative skills and knowledge you

As a blogger, then your blog will become a centre of knowledge.

People who want to learn about a topic will flock to your blog. Learn from you.

Now imagine:

If we are not smarter or more experts than those who want to learn, then how can we teach them?

By studying, certainly ... but already we discussed in interest.

So, one way of finding a niche for your blog is to look at your own ability.

But wait ...

Mentang mentang-talk "skills" or "ability", I didn't say that you should be so expert, teacher, or master. It is not.

So in the title of this section later I wrote the ability of relative.

This means that it is important our ability over lay people.

For example, if an expert that his ability 100%, 0% of his ability lay people, so if our ability just 40% also OK.

Later you will learn much more after got a blog.

There is 1 alternative again:

If you feel this isn't PD with your ability ...

Trying to create a blog about "travel notes" you in studying the topic. So this blog contents what-what you learn.

This blog like many are so popular.

Now his task:

Once again, ignore the opportunities and potential business, create a list that contains your skills or things that you feel you could so masterfully (though now yet).

A mere few questions:

What is a hard skill do you have? (example: writing articles, programming, Photoshop, drawing, United Kingdom)
What is a soft skill do you have? (example: easy to make new friends, get an interesting presentation, confidence is high)
What accomplishments you'll ever get? (example: 1 rank in class, lose weight, have a boyfriend, recovering from depression)
What is the compliment you get from others? (example: Smart smart clothing, sing, have political opinions, a high sense of humor)
Parenting?

Even that you feel ridiculous though, just write the whole thing.

By the way, all of the examples in each of these questions could be a successful blog. It's been a lot of proof.

3. Look at the trends that are being or will be rising

"Who quickly he can"

Often we set as material is kidding, but actually he is not wrong.

Indeed in reality who is the fastest usually would have the greatest potential to Excel and so successful.

This we can make as a niche.

If we know the trends that are now rising or will soon be rising, we will be highly motivated to pursue the trends.

Especially if we also interested towards their field.

For example when quadcopter/drone became popular in 2013-14, many new blogs are started popping up.

Until now so gigantic blog.

Or when the model and Paleo diet gluten-free so popular. Many blogs that discuss both.

Therefore, try to look at trends around you.

For example if Apple issued a new product called iRobot product, then we know it will be so popular.

If we were to be the first to discuss the product, we will also join the so popular.

But be careful:

Do not select the trend to its moment. Like agate.

Just look at the picture graph popularity:

Just a few months, then plummeted.

If you start a blog or a new business in this area, the popularity was just briefly.

It's a great trend that trends that have compelling reasons why so popular. Not because it is deliberately made so it Rookery, for example because of the artist.

Your task:

Search some of the trends that are now rising in topic areas that you follow his progress.

You may not be able to meet many of the trends, or even simply does not meet, because it was not always a trend at any time.

4. A business that you are running

There are 2 types of people who want to create a blog:

Want to make my blog as a business to earn an income.

Or to make the blog as a means of business development.

This is for your type of latter.

If you already have a business, looking for a niche to blog more easily because living adapted to its business.

For example if you have a business vehicle rental for tourists in Bali, you can create a blog that contains travel guide in Bali.

So people who want to traveling to Bali later will rent a vehicle from you.

It makes sense right?

This is how to choose the topic of the blog that can help grow your business:

Understand the people that are included in your target market. Like the example above, for example the people who travel to Bali
Find out what information they need. For example, a tour guide in Bali
Provide the information they need. For example, tourism in Bali, Balinese specialties, etc.

Determine the best Niche for you

Now you've got a dozen or dozens of niche options.

But of course you wouldn't wear it all. You will just choose a topic that is best for you.

In the stage that we will take the decision.

At the end of the second stage later we will perform calculations with numbers to produce the best topic.

Before that, if you have a lot of topics, it's good we used to filter which is not too good. So that later is easier.

Please answer the following questions for each niche:

1. Are you enthusiastic about the niche?

Interests that do not always make us enthusiasm in blogging.

Even though you are interested in a topic, but it can be so you won't like it when told to write about those topics.

For example thus:

I love to watch the movie.

I often to the cinema to watch, I had a lot of pirated movie on your hard disk, I also subscribed to Netflix.

But if writing about the movie?

Less interested.

So, that interest would not necessarily make us excited to write.

Try to think about it like this:

Are you able to write articles in the niche over the years?
If you can afford it if told to read 100 pages about the niche?

If it's not able to, means the topic is less fitting.

2. Does this topic could be a business opportunity?

Almost everyone who started the blog in the present era it is usually because the want to get income.

But not all niche can produce.

By the way about earnings, do not equate the number of blog visitors with the amount of earnings.

There is a niche that could get a lot of visitors with ease but but small income potential.

There is also the opposite ...

... visitors a little, but a great income potential.

So, remember, the number of visitors is not a good indicator of whether or not a/topic.

We should pay attention to is the following:

Are there people whose lives it helpful if you write articles in the topic or niche?
If people want to pull out their money in that topic?
Is there any product, service, or event that could be made related topics?
Does anyone have already managed to do?

I would like to emphasize on four points.

A lot of people who think just because a blog/no business rivals, then they can succeed easily.

Quite the contrary.

A field/topic/niche that if no rival means not be profitable.

That's why no one is competing.

3. Whether there is much to be discussed?

Blog website that is updated regularly with new content.

If only a few can be discussed, then the blog will be difficult to develop. Best avoided.

So, try to do this:

For each of the remaining current niche, think more than 10 article titles that could be addressed in a wide range of topics in the niche.

If not, it means that there are two causes for this:

You are less familiar/interested with the nichenya
Nichenya too narrow

If nichenya is too narrow, the potential income will be very small.

So you'll probably wasting time.

4. Use the ' matrix ' decision making to determine the best niche

Here's how to determine the right niche for you personally.

I first knew this method while in college a few years ago. Whether that time is learning anything, but this method is very good for use in making a decision.

Than I described at length, preferably directly e.g.:

The first row, horizontally, is a criteria in decision-making along with does it weigh each.

The higher the mean does it weigh more important criteria.

In the above example I already insert the weights that I recommend. If you do not agree, please change alone does it weigh.

(but shouldn't)

While the left-most column, vertical, is your niche.

For every niche, we give a score from 1-10 against each criterion (gray line).

Get here still understand?

Advanced ...

After that, each a score for each criterion is multiplied by the weighting of such criteria. This is the final score per criterion.

Lastly, for each niche we totalkan score per message.

For example:

Niche "presentation" I give it a score of 8 for the criteria "ability"
Criterion "ability" had a weight 10
This means that the final score for the criteria "capability" is 8 × 10 = 80
Repeat this for the other criteria such as
Then totalkan all score per criterion
From here we get the total score for each niche.

We compare the total score for all niches.

Get the greatest score niche niche is best for you.

Easy right?

With this decision matrix, you so know which niche is clearly best suited to you based on your interests, capabilities, and potential.

So you now know what exact niche.

But we're not done yet.

There is still 1 more stage which is much more important:

Doing Niche Differentiation

I want to open-openings:

Initially, this differentiation I plan section later separate them on another page. So that's not too long.

But here's the thing ...

... This step very often ignored.

But it is precisely that differentiation may be much more important than the selection of nichenya own.

The selection of the niche it has just 50%, the rest are here.

Because of the importance of the stage of differentiation, so that all of you not to miss, then finally I join so the one in this article.

This section I created as brief as possible, just so as not to inti-intinya the length.

What is differentiation? Why important?

Short, for those of you who do not know the sense of differentiation.

Differentiation is a strategy to become a more prominent than other competitors in a way makes your business different. The goal so that we will have a strong reason to choose you, not the other.

Because her blog is also business, so the principle is applicable.

As I've described above, the competition was definitely there. As the saying goes, "where there is sugar, there are no ants".

(thus if there is no competition even suspicious)

Caution:

"Be the best" it was not differentiation.

All businesses and blogs also definitely want to be the best. So, this is not a differentiation because it does not distinguish you from other people.

Once familiar with the understanding, let's begin.

Stage # 1: Describe your niche in one sentence

Starting from the most basic first.

What is the purpose of your blog?

For example, I will use the niche programming.

This sentence:

"This Blog provides a guide to learning programming".

Or if for example this blog the contents of news or the latest trends then his sentence so roughly like this:

"Providing the latest information about programming".

Essentially, think of the purpose of your blog and create so a sentence.

Stage # 2: identify who those who will be helped by your blog

The purpose of the people read the blog or buy the product is because they need your help. They want his life so much easier.

Who will be helped by the existence of your blog?

We use the same example as in phase 1.

This blog contains guidelines for programming:

"People who want to create web-based applications".

The contents of this news:

"People who are enthusiastic about programming and would like to be the first to know the latest information"

Remember ... This must be specific.

Don't just "people who want to learn programming". Look deeper, what goals they would like to learn it.

Phase # 3: think about why they should care about you

In phase 2, we've been a bit narrow nichenya so that more specific and right on target.

But that alone is not enough.

Because there are many blogs that learning programming or news programming. People would not choose your blog.

Here's what we discussed today.

What would make people want to come to your blog?

Examples of programming: Guide to blog

"There's a stage guide per stage to create a variety of applications that could be imitated by readers so they can build their own applications instantly from zero".

I described a little more in order to better understand ...

Imagine you're wanting to learn programming.

If there's a blog contains a programming guide can make you so can build applications themselves ... tasty right?

Especially if the blog-the blog is now only contains a guide to bits and pieces.

So, in this stage we look for what makes our blog so different and superior to in a things than other blogs.

Take 5-10 minutes for this stage.

Stage # 4: explain why you are the right person

The credibility of a blog depends on the credibility of the owner.

Therefore, you should be able to explain the reason why you are the right person for ones they need.

Example:

"I've made a few web-based applications, one of them even acquired by company X with a value of Rp X billion".

The more "wow" certainly is getting good ...

... but, again, you do not need to be so an expert or master.

It could be like this:

"At the moment I am also currently in the process of learning to make the application, I can share what I've learned to beginners so a guide so the more easily understood".

It makes sense too right?

Stage # 5: Merge everything and grasp this principle

After stage 1-4 complete you do, combine in one sentence.

This we have created above:

"This Blog provides a guide to learning programming to people who want to build web-based applications. There's a guide to making the stages per stage a variety of applications that could be imitated by readers so they can build their own applications instantly from zero. "

It was this phrase that reflects your blog.

Always hold the principle that you write in the sentence when:

Create new content
Introduce and promote your blog
Introduce yourself (sentence in step # 4)
Never out of the principle that you have created. For example, if your blog contents Guide, do not quite make the article news or entertainment.

That's how to do the differentiation.

And now we're not just a blog "blog learn programming" again. But "blog where people can learn to build the application itself".

Lastly, this is your assignment:

If you are currently looking for a niche, please do get to the stage of decision-making matrix.

Then do the differentiation.

Then, write your niche along with diferensiasinya in the comments field below.

While if you've got a blog, do diferensiasinya only then write the contents in the comments field.

I'll help to assess.

(Don't worry, there will be people who will steal your idea)